Enhance Your Media Pitching Game
When pitching a story to a journalist, it is as important to keep in mind what not to do in your pitch as it is to keep in mind what to do.
Making a Case (Study) for Your Organization
Every marketer has most likely thought: “If only our prospective customers or clients could experience our product or service, it would be a slam dunk to get their business.”
Four Ways to Make Social Media Work for Your B2B Company
Whether you are considering a new social media program or evaluating and continuing an existing program, it’s always a good time to think about new ways to achieve our business and communications objectives.
Is Your Message House in Order?
Every time we meet with a prospective or brand-new client, here’s how it usually goes: We sit in a conference room, and they tell us all about their organization, its history, its people, what it does, the market it serves and a lot of other very interesting information.
