Telling Our Story Through a Podcast
We want to share a conversation between KCI President Jeff Krakoff and Darin Vilano on his newly produced “Proprietors of Pittsburgh” podcast.
Krakoff Communications Wins Three PRSA Pittsburgh Renaissance Awards
We are excited to share that we won three awards at the 2024 PRSA Pittsburgh Renaissance Awards held January 25 at the Fairmont Hotel in downtown Pittsburgh. We also are proud to be a sponsor of the event!
KCI’s Strategic Media Relations for M@C Discount
When M@C Discount, an expanding online retail and liquidation auction company, reached out to us at Krakoff Communications Inc. (KCI) last summer, they were a fairly new company with tremendous growth.
Project Work: Mt. Lebanon Municipality
Working with Mt. Lebanon Municipality to help design and develop its new website has been an exciting opportunity and a great project for our firm.
Taking a Swing at the PGA
The recent news of the PGA Tour's merger is receiving negative attention. Here are a few strategies we would've used if the PGA Tour were our client.
Project Work: Assure America Elegance Campaign
Our client Assure America approached us with a need for an effective marketing campaign. We developed the Elegance of Effortless Insurance marketing campaign.
A Quick Primer on the History of PR
The modern practice we know as public relations has existed since the early 1900s. But like everything, it has evolved in a multitude of ways over time. Here's a quick primer on the history of PR.
The History of the Blog
Blogging is one of the best ways to generate fresh content. This tactful strategy to create relationships has as short yet developing history of the blog.
Is Your Message House in Order?
Develop a message house that includes your overall narrative and declarative statements for who you are, what you do and what makes you different.
Enhance Your Media Pitching Game
When media pitching a story to a journalist, it is as important to keep in mind what not to do in your pitch as it is to keep in mind what to do.
