KCI’s Strategic Media Relations for M@C Discount
When M@C Discount, an expanding online retail and liquidation auction company, reached out to us at Krakoff Communications Inc. (KCI) last summer, they were a fairly new company with tremendous growth.
Project Work: Mt. Lebanon Municipality
Working with Mt. Lebanon Municipality to help design and develop its new website has been an exciting opportunity and a great project for our firm.
Taking a Swing at the PGA
The recent news of the PGA Tour's merger is receiving negative attention. Here are a few strategies we would've used if the PGA Tour were our client.
Project Work: Assure America Elegance Campaign
Our client Assure America approached us with a need for an effective marketing campaign. We developed the Elegance of Effortless Insurance marketing campaign.
A Quick Primer on the History of PR
The modern practice we know as public relations has existed since the early 1900s. But like everything, it has evolved in a multitude of ways over time. Here's a quick primer on the history of PR.
The History of the Blog
Blogging is one of the best ways to generate fresh content. This tactful strategy to create relationships has as short yet developing history of the blog.
Is Your Message House in Order?
Develop a message house that includes your overall narrative and declarative statements for who you are, what you do and what makes you different.
Enhance Your Media Pitching Game
When media pitching a story to a journalist, it is as important to keep in mind what not to do in your pitch as it is to keep in mind what to do.
Making a Case (Study) for Your Organization
What is the best way to develop a compelling and effective case study for your organization? Here are a few steps to make a case for your business.
Home Is Where the Office Is
Our team developed the following suggestions on how to maintain productivity, communication and mental and physical well-being while working from a home office.
