In addition to helping this large, nationally renowned school for blind children to develop its messaging platform and marketing communications plan, KCI was asked to produce an annual report to be used in multiple ways—as a fundraising and recruiting tool, and also to quickly tell its story to a number of audiences and stakeholder groups. This 28-page piece used a fun, student-focused design married with great photography and concise copy to talk about the school’s programs, people, financials and donors.