Control Your Narrative: The Benefits of Working with an Agency
Communication is a broad field. Encompassing marketing, public relations, advertising, graphic design, website creation, social media and more, there’s no wonder why hiring one in-house person is difficult or near impossible.
Breaking Down This Year’s Super Bowl Ads
See our staff's take on the latest Super Bowl ads.
Three Takeaways from ‘Steering Your Brand Through Social and Political Turbulence’
KCI President Jeff Krakoff was part of the thought-provoking panel, “Steering Your Brand Through Social and Political Turbulence,” co-hosted by the American Marketing Association Pittsburgh chapter, and AAF Pittsburgh & Ad 2 Pittsburgh. Others from the KCI team were in the audience.
Taking a Swing at the PGA
The recent news of the PGA Tour's merger is receiving negative attention. Here are a few strategies we would've used if the PGA Tour were our client.
5 Social Media Marketing Trends
We all know that social media algorithms and trends are fluid and in a constant state of flux. We wanted to share five important social media marketing trends:
The History of the Blog
Blogging is one of the best ways to generate fresh content. This tactful strategy to create relationships has as short yet developing history of the blog.
Is Your Message House in Order?
Develop a message house that includes your overall narrative and declarative statements for who you are, what you do and what makes you different.
Enhance Your Media Pitching Game
When media pitching a story to a journalist, it is as important to keep in mind what not to do in your pitch as it is to keep in mind what to do.
Making a Case (Study) for Your Organization
What is the best way to develop a compelling and effective case study for your organization? Here are a few steps to make a case for your business.
Four Ways to Make Social Media Work for Your B2B Company
There are many ways to incorporate social media. Here are four simple ways to make social media work for your B2B communications programs.
