Are Hashtags Still Relevant?
At Krakoff Communications, we know it can be tough to break through with uplifting or human-interest stories, especially in busy media markets where harder news tends to take priority.
Securing Feel-Good Coverage in a Fast-Moving News Cycle
At Krakoff Communications, we know it can be tough to break through with uplifting or human-interest stories, especially in busy media markets where harder news tends to take priority.
Content Pillars Are Essential for Social Media
Like everything in communication, social media requires a strategy.
Celebrating Our Birthday and Paying Homage to Iconic April Fools’ Pranks
April Fools’ Day provides brands with an opportunity to engage their audiences in a light-hearted way. It’s also our company birthday!
Control Your Narrative: The Benefits of Working with an Agency
Communication is a broad field. Encompassing marketing, public relations, advertising, graphic design, website creation, social media and more, there’s no wonder why hiring one in-house person is difficult or near impossible.
Breaking Down This Year’s Super Bowl Ads
See our staff's take on the latest Super Bowl ads.
Three Takeaways from ‘Steering Your Brand Through Social and Political Turbulence’
KCI President Jeff Krakoff was part of the thought-provoking panel, “Steering Your Brand Through Social and Political Turbulence,” co-hosted by the American Marketing Association Pittsburgh chapter, and AAF Pittsburgh & Ad 2 Pittsburgh. Others from the KCI team were in the audience.
Taking a Swing at the PGA
The recent news of the PGA Tour's merger is receiving negative attention. Here are a few strategies we would've used if the PGA Tour were our client.
5 Social Media Marketing Trends
We all know that social media algorithms and trends are fluid and in a constant state of flux. We wanted to share five important social media marketing trends:
The History of the Blog
Blogging is one of the best ways to generate fresh content. This tactful strategy to create relationships has as short yet developing history of the blog.
