Project Work: Assure America Elegance Campaign
Our client Assure America approached us with a need for an effective marketing campaign. We developed the Elegance of Effortless Insurance marketing campaign.
A Quick Primer on the History of PR
The modern practice we know as public relations has existed since the early 1900s. But like everything, it has evolved in a multitude of ways over time. Here's a quick primer on the history of PR.
The History of the Blog
Blogging is one of the best ways to generate fresh content. This tactful strategy to create relationships has as short yet developing history of the blog.
Is Your Message House in Order?
Develop a message house that includes your overall narrative and declarative statements for who you are, what you do and what makes you different.
Enhance Your Media Pitching Game
When media pitching a story to a journalist, it is as important to keep in mind what not to do in your pitch as it is to keep in mind what to do.
Making a Case (Study) for Your Organization
What is the best way to develop a compelling and effective case study for your organization? Here are a few steps to make a case for your business.
Home Is Where the Office Is
Our team developed the following suggestions on how to maintain productivity, communication and mental and physical well-being while working from a home office.
Four Ways to Make Social Media Work for Your B2B Company
There are many ways to incorporate social media. Here are four simple ways to make social media work for your B2B communications programs.
A Year in Review
Check out Krakoff Communications 2020 Year in Review and some selected public relations work samples from the year. We are proud to have faced out challenges.
Check Out Our Video Series of Positive Stories
Our team was inspired to create a videos series titled StoryMatters. The idea is that stories always matter because what they do for us.
